Creative Merch & Product Studio

Merch that tells your story and builds authentic connections

Branded tote bag – St Rose Café customised merch production
Custom brown shade socks — personalised merchandise for creative product design and branding
Thieves Coffee washed cap – customised merch for cafes and retail gifting
Custom café merchandise – St Rose ceramic mug for branded retail
Back view of customised shirt with 'Create and Connect' print – bespoke printing and embroidery for branded merchandise.
Black custom beanie with ‘Roasted’ text — personalised headwear for branded merchandise.
Girl wearing beige round cap — customised headwear for branded merchandise collections.

End-to-end merch design & product development services

“HUM”


From Latin Humus

Meaning earth and ground

At HUM. studio, we ground your brand story in tangible products that build real connection.

From concept to delivery

How can HUM be your trusted partner?

  • A beige t-shirt with embroidered text 'ALT RE' positioned on a surface. Next to the shirt are three pairs of textile socks in brown, white, and beige, each labeled with a black letter 'A' or 'L'.

    Hospitality & Brands

    Merch as an extension of your brand story

    We are your creative partner:

    Creative direction

    Product concepts

    Packaging

    Product photography

    End-to-end delivery

  • Event & Corporate gifting

    Event & Corporate Teams

    You are looking to build relationships

    We take care of the back end:

    Merch kit development

    Product concepts

    Supplier communication

    Packaging

    Logistics & management

  • Person holds fabric swatch book with various colored fabric samples, including pink, green, blue, brown, red, and tan, on a table.

    E-Commerce & Retailers

    You are building the product line

    You design, we execute:

    Product sourcing & development

    Sampling & Testing

    Leadtime management

    Packaging

    Logistics and 3PL solutions

Wolf Coffee Roasters


Merch is personal to a brand

It reflects the personality of the brand and connects with its people at an emotional level

We see that and support such purpose

Collaboratively, we design custom branded merch with intention, crafted with integrity, and grounded in your brand story

Every project is developed through a brand-led process that values detail, creativity, and connection

We partner with hospitality businesses, marketing people, and corporate teams across Australia to deliver end-to-end merchandise solutions — from concept to delivery

Our portfolio showcases meaningful collaborations where brand identity are expressed through creative merch

St Remio

Alt Rd Wines

White Horse Coffee

Hi - welcome to my studio

Meet Hum. Concept’s CEO, leading custom product design, corporate promotional products, and branded merchandise in Geelong.

I hold this space for businesses to create impactful merch and build authentic relationships.

We look into the inner landscape of your brand and design products that carry meaning for you and your people.

HUM. Concept is more than my work - it’s an extension of who I am.

I lead with creativity and intuition to connect with the soul of your brand, while staying grounded to support you and deliver projects with integrity.

The work we do here is beyond the tangibles, and becomes personal.

Christine Fan
Founder

Trusted By

8-min.png
12-min.png
2-min.png
6-min.png
1-min.png
13-min.png
4-min.png
wolf_client_1-removebg-preview.png
5-min.png
7-min.png
11-min.png
9-min.png
10-min.png
Trader & Co. Logo Sage_1734730280.png.webp
3-min.png
  • A tan, textured sofa with a round, striped pillow and a dark green St. Rose shopping bag on it, with sunlight streaming in.

    Retail Merch

    Extend your brand story

    An addition to your hospitality services, your branded merch is the extension to your brand, from apparel and accessories to lifestyle goods that create connection with your customers.

  • A row of colorful, matte-finish reusable water bottles in navy blue, off-white, light blue, yellow, pink, and red, arranged on a white surface at a market or exhibition. In the background, a large sign reads "Co-Brand" and "Customize Our Product."

    Events & Promotional

    Merch to impact

    Engaging event merch and corporate products that leave a lasting impression — perfect for launches, conferences, festivals, and activations.

  • Digital illustration of two socks, one red and one green, each with a label that says SOL at the top and the word OTWAY along the side, on a light beige background.

    Creative Direction

    End-to-end product development service

    From concept design, material sourcing, and prototyping to bespoke features that set your brand apart.

  • Back view of a person with brown hair wearing a gray corduroy baseball cap, with the brand name 'HUMAN.' embroidered on the back.

    Staff Engagement

    Bring your team together

    Thoughtful branded merchandise designed to strengthen company culture, reward staff, and build authentic client connections through intentional gifting.

Customisation Process

Custom merchandise process — from vision, merch concepts, fabric selection, and mockups to sampling, production, and delivery.
Person selecting a hair color sample from a color swatch book

We invite you to share this journey with HUM.

Bringing meaning, presence, and connections to the tangibles.

Share your ideas and vision - Christine would love to chat with you!

“Thank you - Christine. I thoroughly enjoyed working with you to create this identity for the business and your professionalism and going the extra distance has been unmeasured. ”

— Adam, Greenslope QLD