About Christine

Meet Hum. Concept’s CEO, leading custom product design, corporate promotional products, and branded merchandise in Geelong.

I grew up in my father’s manufacturing workshop. Surrounded by the rhythm of machines, tools, and production, I learned early what quality truly means, how precision matters, and why clear communication is essential when creating something that lasts. That hands-on, practical understanding of production challenges—from material selection to consistent craftsmanship—is part of who I am, and it informs every project I take on.

At the same time, I am deeply intuitive and creative. I can sense the energy of a space or brand instantly. To me, a brand is more than a logo—it’s a living expression of its founder’s integrity and purpose. Understanding and translating that into tangible products feels instinctive.

Ocean sunset at 13th Beach, Victoria – inspiration for creative direction

My strength lies in bridging these two worlds:

One foot grounded in structure and technical execution
The other planted in creative intuition, meaning, and connection

I am your partner in bringing the designing concepts to life

I love finding inspiration in the simple moments of life
Capturing raw landscapes through my camera lens
Creating a warm, inviting home

One of my most inspiring sights is the wild ocean sunset at 13th Beach, Victoria


Wild
Grounding
Expansive

Hum. Concept   

At its heart, Hum.Concept is about trust, collaboration, and meaningful connection. We aren’t just a supplier; we are a partner who brings clarity, intention, and care to every stage of your creative journey

Workspace with laptop and hats – Hum Concept creative direction in branded merch

Hum.Concept isn’t just a merchandise studio—it’s a collaborative space designed to help your brand speak through custom merch for brand-led businesses and meaningful, intentional products.

We are your grounded bridge, guiding you from the spark of an idea to the final, polished product in your hands.

My approach is personal and immersive: I take time to understand your brand from your perspective, step into your story, and translate your values into custom merch, including custom t-shirts, branded totes, branded mugs, ceramic mugs, mug merch, tote merch, caps merch, custom caps, branded caps, corduroy caps, event merch, promotional merch, corporate merch, client gifting, team merch, and welcome pack merch that feels authentic and impactful. Together, we design products that people don’t just use—they connect with.

What sets Hum.Concept apart is our combination of precision and creativity. Every batch is personally reviewed for quality, consistency, and alignment with your brand. I help clients navigate design feasibility, material choices, and usability, ensuring the final product is both beautiful and practical.

We also consider the context of each region we serve. From Melbourne’s corporate culture to the vibrant events of the Gold Coast, or the professional environment of Canberra, our solutions are tailored to resonate locally while remaining universally impactful.

At its heart, Hum.Concept is about trust, collaboration, and meaningful connection. We aren’t just a supplier; we are a partner who brings clarity, intention, and care to every stage of your creative journey.

Every piece of merchandise we produce—from custom t-shirts and branded totes to ceramic mugs, caps merch, and event or corporate merch—is designed to tell your story, engage your audience, and leave a lasting impression—turning simple products into powerful extensions of your brand.

Meet Christine - and creative force behind Hum.Concept - a studio dedicated to custom product design, corporate promotional merchandise, and intentional branded products across Australia, including Melbourne, Sydney, Brisbane, Gold Coast, South Australia, Perth, and Canberra.

Creative setup with hats and brand colors – inspiration for customised merch projects

Q&A

Q&A

  • Click here to see our services page where we outline the full process.

  • Absolutely. Get in touch and share what you’re interested in, we’ll happily arrange some samples for you to explore. Seeing and feeling the materials is an important part of the process, and we want you to feel confident before moving forward. 

  • Yes, we ship internationally. 

  • We can support multiple location delivery. 

  • No problem at all - the brochure is just a starting point. If you have something specific in mind, we’re more than happy to help you source it. We work closely with a wide network of suppliers and manufacturers, and we’ll do our best to find or create the right product for your vision.